Aid For Vision
Help Fight Cataract
HelpAge India
wanted to create awareness and raise donations for helping the elderly suffering from cataract. They wanted to spread the idea of curing the elderly off cataract who cannot pay for their own treatment. Lack of money for treatment cripples their vision and hence not letting them live happily.
They wanted to showcase the problems faced by a cataract affected elderly.
These people cannot clearly see the smile and laughter of the young ones.
They crave to see them in clear light but they can't because of a thin wall between them and the reality. The wall of cataract, which they cannot bring down due to lack of money and treatment. Therefore the creative tried making people understand the issue and come forward with a helping hand to aid their vision.
